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    SEARCH ENGINE OPTIMISATION

    Digital Marketing Ninjas invest heavily into organic search, improving rankings, and getting results.

Improve Rankings, Increase Traffic

GET RESULTS

Search Engine Optimisation (SEO) can mean the difference between people finding your website and becoming a loyal customer for months to come, and running into the open arms of a competitor, wallet-in-hand. That’s not even that much of an exaggeration.

We consider SEO as an essential marketing channel for any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business. Websites that are ranked top on page 1 of search engine results are likely to receive 33% of traffic, compared to 17% for websites in position 2 (according to Search Engine Watch), and 9% going to position 3. This figure drops off to a minuscule 2% if you are at the bottom of page 1. Its stated that at minimum, 75% of clicks go to the first page of search results, so if you are ranking on page 2 for keywords relating to your business... 🤔

Its a progressively evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s world where multiple digital channels are used daily, more and more businesses are turning to Digital Marketing agencies to perform the SEO function for their websites.

That’s where we come in. With over 12 years of experience in digital marketing, a number of awards under our belt and an office based in Scunthorpe, our team have helped businesses just like yours to achieve their goals online.

Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, we can help. Get in touch today; we’d love to discuss what we can do for you.

Technical SEO

The Science Of The Algorithm

SEO is often referred to as a science, sometimes as an artistic skill. In reality, it’s a combination of both, where favourable outcomes are driven by good mathematics & a wealth of data, mixed with skill and creative imagination. Our approach is very much rooted in our value of providing ethical Technical SEO that delivers long term, tangible results.

Of course, any form of SEO must position itself with that of your business' digital marketing strategy if you want it to deliver a return on your investment. We believe that the input should reflect the output you want to achieve, and that’s why we invest our time in understanding your business before we begin with anything else. We research and analyse your business, your audience and your industry so we can better serve your needs.

The more visibility you have on search engines, the more visitors you’ll receive – fact.

Initially Viking's technical audits will identify issues that are currently hindering search engines from being able to effectively crawl, understand and index the pages and content of your website, or worse still SEO factors that may be causing Google penalties to your website's pages rankings. This includes site speed, investigating backlinks, checking internal links, competitor analysis, and looking at the general user experience (UX). In working with you to resolve these issues, your website will be in line with Google’s Webmaster Guidelines and significantly better equipped to facilitate growth in traffic, keyword rankings and user engagement.

Adapting to the changing Algorithm...

With the constant changes being made to the Google algorithm, such as Google E-A-T (Expertise - Authoritativeness - Trustworthiness), you can rest assured Viking Internet are always keeping up to date with the latest trends, and make use of some of the best SEO monitoring software available on the market today.


Industry Leading

SEO Tools We Use

MOZ
Google Analytics
SEMrush SEO
Crazy Egg
Screaming Frog SEO

Content is


KING

Content is king if you want your company's website to rank well in search engines, and to demand a large following of regular readers / fans. It has to be relevant to the industry your business exists in, high quality, fresh (new), regularly updated and most importantly, target keyword rich.

Not only that, but since the Google E-A-T update, it also has to demonstrate your expertise within your industry. One way of demonstrating this to Google is to employ consistency in the content you publish on the web i.e. if for example you are within the recruitment industry, then the content you should consistently produce should be centred around this subject matter... jobs, recruitment, careers, interviews... you get the picture.

Finally Google is rewarding those of us that have our 'nose to the grindstone'!

How can Viking optimise my content?

We identify opportunities to improve the optimisation of your onsite content using SEO tools. This helps us to understand how your competitors are using keywords, and how using different words and phrases can help to improve your search performance to drive traffic and conversions - and the potential value of doing so.

We can also optimise digital content for different types of search results. Increasingly, Google search results display reviews, opening times and business information. We can implement schema markup to help get this information into search results, driving higher click-through rates from the SERPs themselves.


SEO Agency Scunthorpe

Areas Of SEO

We Specialise In

Ecommerce SEO

Selling products online can be a lucrative business. Whether yours is a long established ecommerce brand or a company just starting out in online sales, ecommerce SEO gives you the opportunity to make more sales and more money

With there being so many online stores across the web selling thousands upon thousands of products every day, getting customers to your website can be a huge challenge. Ecommerce SEO is all about attracting new and profitable traffic to your site with the ultimate goal of converting that traffic into sales. By investing in ecommerce SEO, you can expect:

  • • Improved product rankings in the search results
  • • Enhanced search listings for your products
  • • More traffic to your website
  • • More sales from your online store

Local SEO

If your business targets a local audience, you know the importance of improving your business’ visibility in the local search results. That’s what our local SEO services are all about. Traditionally, local SEO means helping your business to rank for search terms that incorporate local terms. For example, you may have found this website by searching in Google for ‘SEO In Scunthorpe’.

Local SEO is all about communicating to Google the local relevance of your web pages and website in general. This means utilising various tools and techniques we have to develop your local presence, to send a strong message to Google that yours is the best business to send local people to when they're looking for your type of products/services.

Local SEO, can take the form of conducting optimisations in:

  • • Google Business Listings
  • • Local Link Building & Citations
  • • Optimised location specific onsite pages

Two Key Types Of SEO

On Page SEO

On Page SEO as described by Moz is referred to as, the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.


Off Page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design – for the purpose of ranking a website higher in the search results.

An Overview Of Our

SEO Services


LOCAL SEO

For businesses with a physical location or customers in a specific area, targeting a local audience.


ECOMMERCE SEO

For businesses who sell products online and need to improve their product listings in the search results.


NEW WEBSITE SEO PLAN

If you're investing in a new website it's important to ensure it's built to succeed in the search results too.


INTERNATIONAL SEO

For businesses that want to reach an international audience and grow their brand in new territories.


SEO AUDIT

A great way to scope out what you need and where the opportunities lie.


SITE SPEED OPTIMISATION

Visitors are more likely to convert if they can find what they’re looking for quickly. We help speed up your website so they are not left hanging.


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