Content is king if you want your company's website to rank well in search engines, and to demand a large following of regular readers / fans. It has to be relevant to the industry your business exists in, high quality, fresh (new), regularly updated and most importantly, target keyword rich.
Not only that, but since the Google E-A-T update, it also has to demonstrate your expertise within your industry. One way of demonstrating this to Google is to employ consistency in the content you publish on the web i.e. if for example you are within the recruitment industry, then the content you should consistently produce should be centred around this subject matter... jobs, recruitment, careers, interviews... you get the picture.
Finally Google is rewarding those of us that have our 'nose to the grindstone'!
How can Viking optimise my content?
We identify opportunities to improve the optimisation of your onsite content using SEO tools. This helps us to understand how your competitors are using keywords, and how using different words and phrases can help to improve your search performance to drive traffic and conversions - and the potential value of doing so.
We can also optimise digital content for different types of search results. Increasingly, Google search results display reviews, opening times and business information. We can implement schema markup to help get this information into search results, driving higher click-through rates from the SERPs themselves.