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    EMAIL MARKETING

    Connect with your customers, direct to their inbox

You've Got

MAIL!

Email marketing is a great channel for any business looking to build a relationship with its audience via communications direct to their inbox.

It might feel like it’s been around since before you were even jumping around in the playground, but email is still one of the most cost-effective ways of reaching your audience, think about it for a moment... everyone who is on the web has an email address. Can you think of anyone that doesn’t have one?

Email marketing is typically used to raise brand awareness and keep your business in the front of your customer's minds, by providing regular newsletters containing tips or advice. But they can also be used to promote new offers, drive new leads or entice people back to your site to complete a purchase.

Essentially all you need to get you started with an email marketing campaign is an email template (which we can create on your behalf) and an email marketing list (database) of intended recipients. Half the battle is cutting through the crowd, but that's where we come in. With over a decade of experience in digital marketing, we can create bespoke email experiences to cut through the noise and deliver results on an unprecedented scale. Custom coded where necessary, designed and actioned in house.

Email Marketing Services Lincolnshire

Eye-catching


Email Design

An email can deliver your message to thousands of people in seconds, so having an eye-catching design that demands engagement by the recipient is key.

We design our emails based on your brand’s objectives and offer a fully outsourced email marketing solution, encompassing database management & development, HTML design, and campaign success rate reporting & monitoring.

We work with the latest technology in the industry and constantly seek to improve our email capabilities. With email marketing there is the option of being able to segment your email marketing list and send out specific mail to each segment tailored to their interests/needs, to generate higher open rates and drive valuable actions for your business.

The Power of A/B Testing

A/B Testing email marketing campaigns allow us to test different versions of a single campaign to see how small changes can have a big impact on your results. For example we may choose to test the subject line or content, and compare results to find out what works and what doesn't.

Targeted Campaigns To A Target Audience

We can even employ A/B testing of your email campaign to a small sample of your email marketing list to learn which is going to be the most successful email design option prior to sending it out to the rest of recipients.


Bespoke

Email Templates

Bespoke Email Templates provide enhanced visual appeal, utilising industry-specific images, branded elements and eye-catching coloured headers.

Our team can design bespoke email templates that are user-friendly and easy to tweak here and there. You can be sending your very own campaigns that look great and display your message effectively.

For example we could design templates for each different type of email your business sends out: one for retail customers and one for wholesale clients; one for marketing purposes and one for weekly blog updates.


Building Trust Through

Email Marketing

Consumers are more guarded than ever when it comes to handing out their email address.

Building trust starts with your on-site messaging – why should a customer give you their contact information? What will they get in return? We can help grow your email list with clever copy-writing and a simple, user friendly sign-up process.

Having a clear email marketing strategy for when new customers subscribe is vital, and thanks to simple automation which we can help you to set up, you can send timely, relevant and interesting content to your new subscribers.

Email automation is a fantastic way to engage with your customers. From welcome emails to product recommendations and abandoned cart messages, we can track the behaviour of your customers.

Our stringent authentication process will also ensure your email campaigns are loved by inboxes – meaning your emails are not stuck in spam folders, or worse, lost in cyber-space altogether! We can also help with that all-important GDPR compliance.


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